The Network for Integrated Behavioural Science  
University of Nottingham
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Professors Bob Sugden and Bruce Lyons have been developing a conceptual framework that can be used to assess the fairness or unfairness of pricing strategies by firms.  This involves a new concept of ‘transactional fairness’, based on theoretical ideas from Bob's book, The Community of Advantage, but applied to policy issues that are currently highly salient for regulators. 

Bob and Bruce have been invited to present on transaction fairness and unfair price discrimination in consumer markets on various occasions:

  • at the NIBS Workshop 'Behavioural Science & Market Regulation' - September 2020 (with discussant Rohan Grove, CMA)
  • during a visit by Ofgem to CCP on 19 November 2019
  • at Ofgem on 3 October 2019
  • to the FCA on two occasions - 24 June 2019 and 3 October 2019
  • at the NIBS Workshop, 18 - 20 September 2019, University of Warwick
  • at Ofcom on 25 March 2019
  • at 'Behavioural Science & Market Regulation' NIBS Workshop - 15 September 2020

You can also read about this topic in a UEA blog post (March 2019) entitled, "Why the CMA is wrong in its proposals for reform and what should be done instead".

The interest from regulators on this topic is very encouraging. Bob and Bruce are currently writing a paper on transactional fairness, addressed to both academic economists and regulators, which will be submitted to a major general economics journal.  It is hoped this paper will establish the academic respectability of our ideas, and thus increase their potential for impact in the regulatory community




Posted on Thursday 10th October 2019

NIBS - Network for Integrated Behavioural Science

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telephone: +44 (0)115 951 4763
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email: suzanne.robey@nottingham.ac.uk