The term ‘choice overload’ (sometimes called ‘overchoice’) describes a situation where a person has several different options to choose from, but finds it difficult to make a choice because they feel there are ‘too many’ options.NIBS research by Professors Chris Starmer, Robin Cubitt and Joerg Weber on this topic has been presentated a various seminars and conferences - as detailed below.
Professor Chris Starmer, pictured below at the University of Loughborough (Photo Credit: Enrique Fatas).Work within the NIBS 2 grant period builds on work undertaken during NIBS 1. Research presented during the NIBS 1 grant period is shown below:
Sir Clive Granger BuildingSchool of Economics The University of NottinghamUniversity ParkNottingham NG7 2RD
telephone: +44 (0)115 84 66067 email: chris.starmer@nottingham.ac.uk
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